Yes, you need to do the job in the ring and knock people out in emphatic fashion and all of the rest, but there is a level of prowess and speech – the star power – that you need to become the head of the division, a title Fury and AJ have both held over the past few years.

AJ and Fury are polar opposites in terms of how their star power works or how they behave. With AJ it’s that calm, cool, confident, down-to-earth chilled guy. With Fury, he’s louder, braggadocious, entertaining.

Dubois is a quiet guy but he is becoming a bit of a character with his one-liners. He will develop his own version of what that star power looks like, because that personality can come in so many different shapes and sizes.

In order to get to that level, though, he needs to get past a tough Joseph Parker – which is no easy task.

There is a case to be made for both fighters. Dubois’ confidence and power, and his willingness to throw down against a resurgent fighter who has seen it and done it all.